The SARAH-JANE CLARKE woman is curious and protective of the world around her. Compelled by natural fabrics and handmade artisanal product, she likes to discover the story behind each piece. Conscious of how her choices impact not only the planet but the people who make her clothes, she cares deeply about where her fashion comes from. Against flash-in-the-pan trends and conscious of needless consumerism, she makes thoughtful and considered decisions when buying. She appreciates pieces that last, so she buys the best quality she can afford - after all, less is more.

A lover of the finer things in life, she surrounds herself with beauty: well-crafted objects, furniture, art and ceramics. Through travel she finds her personal treasures - from far-flung destinations to buzzy city breaks, she is as comfortable in a tent in the desert as she is at the Ritz. She loves connecting with nature, exploring the world and discovering new cultures, while always looking chic at every destination. She likes clothes that travel well, so that she can get up and go without having to think too much about it.

She is lighthearted, optimistic and discreet. Most of all, she has a sense of humour and doesn't take herself too seriously - because she knows it's ok to have a messy day and indulge in a guilty pleasure because no one is always that perfect, really...